3rd Mobile Financial Services @ Singapore (26-27 MAY 2009)

26 - 27 May 2009, Sheraton Towers Singapore

Speakers From Financial Institutions and Operators Yehia El Agami General Manager & Ec Member BANQUE MISR (EGYPT) Noelle Tan Leng Hoay Head of Financial Services, Strategy DIGI TELECOMMUNICATIONS (MALAYSia ) Erik Wilgenhof Plante Team Leader, Regional Transaction Surveillance Centre, RBS (Singapore ) Rahul Shinghal VP – Mobile Services NETS (SINGAPORE) Rocky Scopelliti General Manager-Financial Services TELSTRA (AUSTRALIA) Deniz Tuncalp Manager MVNO Business Marketing TURKCELL (TURKEY) Deepak Chandnani President (Asia & Africa) OBOPAY (India ) Dan Armstrong CTO, RABO MOBIEL (THE NETHERLANDS)

Key Topics • Connecting Multiple Operators And Multiple Banks Whilst Lowering Entry Costs And Enabling Interoperable Services • Is The Bank Or The Operator The Best Placed To Serve The Unbanked In Developing Economies? • Understanding The “Must Haves” For Banks, Merchants And Mobile Operators When Entering An Agreement • How Can The Regulation For International Remittances Change From Being Country Specific To A Worldwide Event? • What Do Merchants Really Need In Order To Make Mobile Payments Successful In South East Asia? • Evaluating NFC Users Results And Learning From The Telstra NFC Contactless Payments Trial With 200 Customers And 30 Outlets Event Highlights • 50 Insights From Banks, Operators, Merchants and key Vendors • 33 different perspectives and Case Studies • 13 countries including Asia and Europe • 12 hours of networking opportunities • 5 interactive panel sessions • 9th event in the mobile payment and financial services series Featuring 2 Streams Each Day Stream A: International Mobile Remittance and Mobile Banking Stream B: Mobile Payment & Mobile Commerce Strategies Choose From 4 Separately Bookable Workshops Pre Workshop WORKSHOP A 25th May 2009 Beyond Mobile Financial Services and Products WORKSHOP B 25th May 2009 NFC Service Strategy and Marketing Post Workshop WORKSHOP C 28th May 2009 Mobile Proximity Payment Security WORKSHOP D 28th May 2009 Setting Up International Mobile Remittance Services

The Mobile Financial environment is where an abundance of new services and revenue opportunities lie. To justify the cost of rolling out the architecture and establishing key partnerships, you will need to know which business models and applications can improve the ecosystem for Mobile Remittance, Mobile Banking, NFC and Mobile Commerce.

Some International Remittance services may migrate to Mobile Banking, so the ability to understand the foreseeable future within one domain is important to all service and bank providers. The challenges and opportunities experienced within NFC however may not be the same as those from the Mobile Remittance providers. This is why this conference will address strategic and regulatory issues in two separate streams including topics such as:

•	Evaluating NFC Users Results And Learning From The National Australia Bank and VisaProject
•	Examining Areas In Which Key Stakeholders Can Work Together Today To Achieve Technical Interoperability And Process Standardization
•	Understanding The “Must Haves” For Banks, Merchants And Mobile Operators When Entering A Mobile Payment NFC Agreement
•	Examining Country-Specific Regulations Related To Money Transfer
•	Tailoring Financial Services Offerings On The Go Depending On Socioeconomic Background And Bank Accounts
•	Examining The Business Case For A Collaborative Multi Operator and Multi Bank Mobile Payment Processing Network

More information, brochure and registration at mobilefinancialevent.com